What’s the deal with Pop-Tarts? It appears Jerry Seinfeld, the legendary stand-up comedian best known for playing a fictionalized version of himself in the hit sitcomSeinfeld, will be giving his own take on the creation of the popular toaster pastry sooner rather than later.
Netflixwas awarded $60.3 million in tax credits by the California Film Commission, which was far more than their other streaming competitors like Disney, Warner Brothers, and Amazon. They were given credits for four upcoming films:Atlas,Beverly Hills Cop 4,Family Leave,and Seinfeld’s upcoming comedy film on the ever-so-popular Pop-Tarts,Unfrosted.
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As to be expected,Seinfeld was thrilled with the news. “We are so happy to get the California tax credit which enables us to make our whole movie there,” Seinfeld said. According to the man himself, his excitement goes beyond getting a tax credit from the state in which the film will be produced. California holds a special place in Jerry’s heart for a very important reason. “Having made all of the ‘Seinfeld’ series in L.A., I very much wanted to come back and shoot there again. On behalf of everyone working on the movie, we really appreciate the great welcome.”
Besidesallowing Netflix to stream his ageless show, Seinfeld has been involved in various projects for the streaming service, such as comedy specials like23 Hours to KillandJerry Before Seinfeldand shows such asComedians in Cars Getting Coffee. Producing, directing, and starring in a Pop-Tarts film is something no one would really expect from Seinfeld, especially since it will center around a popular snack food, but the project sounds intriguing enough that plenty will tune in anyway.
Ever since his show went into syndication, Seinfeld has taken on some odd projects in the two decades since, likeBee Movie. So, it’s not entirely out of right field that he would take on a project likeUnfrosted, or even that he would do a project about this particular subject. He did a bit about Pop-Tarts in the special23 Hours to Kill, andthe showSeinfeldbuilt the reputation it did in part because of how well the show utilized product placement, which usually involved treats.
Even though it sounds like an odd project, viewers should be intrigued to see a film about Pop-Tarts with Seinfeld involved. So while no one really asked for a film about how Pop-Tarts came to be, fans will gladly watch it because Seinfeld and Netflix hardly ever let them down in the past.
Seinfeldcan currently be streamed on Netflix.
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