Summary
PopularTwitchstreamer Imane “Pokimane” Anys announced a new company inspired by her healthy lifestyle.Pokimanesaid she’d been working on this venture for two years before finally revealing it to her fans.
Best known for her gaming streams and creating content with OfflineTV, Pokimane has managed to make a name for herself in various fields outside the Twitch streaming sphere. In 2021, she was named theco-founder and creative chief officer of RTS, an Endeavor-backed talent management company that works with content creators. She was also the creative director of Cloak, a clothing brand owned by YouTube creators Jacksepticeye and Markiplier.
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Pokimane can officially add “healthy snack company owner” to her resume as she introduced her new brand Myna Snacks. The first product is a bag of deep chocolate Midnight Mini Cookies made with gluten-free, non-GMO ingredients. Myna Snacks was inspired by Pokimane’s healthy lifestyle journey after the pandemic lockdowns. According to theTwitchstreamer, she and her business partner Darcey Macken conceptualized the cookies after seeing that a lot of healthy snacks “tasted like cardboard,” and wanted to create a tasty treat that won’t make people feel guilty about eating it. The Midnight Mini Cookies are infused with Vitamin D, which she said was perfect for people who spend a lot of time in front of their screens like herself, and other nutrients that can be beneficial to one’s health.
Availability
Myna Snacks website. Only ships within the US.
Pokimane made the announcement on her social media platforms and a YouTube video, where she gave fans a life update. Many people congratulated her on the new company, saying that they’re excited to try out the cookies. Pokimane’s friends in the streaming space, like BrookeAB, Aria Saki, and Myth, also got to try them early and said they tasted delicious.
It’s not unusual to see content creators step out of their usual routines to start their own business ventures. Amouranth is a great example of this as sheinvested in gas stationsand is releasing her own beer soon. Popular YouTuber Jacksepticeye is also a proud business owner of Top of the Mornin Coffee. Not only is this a great way for them to earn outside of streaming and making content, it can also help them channel their creativity in other avenues.
SincePokimane hasn’t been streaming regularlylike before, Myna Snacks has allowed her to share her love for food and healthy living with many people. She also teased an upcoming secret project that’s coming later this month, so fans should keep an eye out for that.
