With its theatrical release only months away, theSuper Mario Bros. Moviecontinues to promote itself cleverly without releasing any canon footage for the movie. This time, they did a shotty commercial to promote their plumbing business.
TheSuper Mario Bros. Moviereleased a commercial to demonstrate that, much like their video game counterparts, they are brothers who work together to fix anyone’s leaks, although, because the commercial does not have the best quality, it’s actually hurting their brand more than it’s helping it, thus adding to the comedy.
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The commercial starts with a simple rap about the Mario brothers while they of course do their thing to not only show that they’re efficient but that they are fast too. The commercial then shows their van going from Brooklyn to Queen, thus implying that their plumbing business is a local business in New York. They then got a “personal testimonial"from a customer (Princess Peach?)thanking them, saying, “Thank you, Super Mario Bros. It seems like the only thing you haven’t drained is my bank account.” while looking confused and obviously reading off a teleprompter. The commercial of course ends with the customer reading off their contact information in case anyone needs to hire the Mario brothers.
The rap lyrics used in the commercial are actually the same ones used in the theme song fromThe Super Mario Bros. Super Showwhich came out in the fall of 1989 for any diehard Mario fans out there. The customer telling interested parties to either call their number or visit their website gives the commerciallate-1990s and early-2000s vibessince that was around the time companies were promoting their web addresses as the new thing. Whether that’s to give the impression of when this takes place or to potentially tell a joke for how out of touch they are technologically is anyone’s guess.
No matter what, it’s both a funny and nostalgic fake commercial, which could take the movie a long way toward its success. Fans were skeptical about a theatrical adaptation based on the most popular video game franchise of all time because 1. Hollywood’s already tried that and 2. Movies based on video games are usually pretty bad. By having this satirical commercial come on, it gives viewers the impression that this is going to be a comedy starring some pretty inept characters, even if they are the Mario Bros., which could make it fun for everyone who is watching.
But of course, fans won’t know for sure until the movie is actually released. However, Hollywood products based on video games have been on a roll lately -seeThe Last of Us- primarily because even though they’re based on popular video game characters, they don’t follow all the same beats as they did in the games. They’re converting what made the games good into what’s making them entertaining stories to get into. Hollywood has overall gotten smarter at this that fans should be excited for a movie based on the Mario Brothers besides their already established popularity as a video game franchise.
The Super Mario Bros. Moviewill be released in theaters on July 31, 2025
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