TheWitcherandCyberpunkseries will continue to expand beyond video games, CD Projekt has confirmed. This update on the studio’s future plans for its two most valuable intellectual properties arrived as part of its latest consolidated financial report which revealedCD Projekt Red’s profits are up big time. Its non-game development divisions were also reported to be doing reasonably well.
While the company’s games have long inspired crafty fans to create impressive things likehomemade Gwent boards fromThe Witcher, CDPR itself has also been dabbling in licensed products such as cards and board games for a while now. Its efforts on this front date back to the 2018 launch ofGwent: The Witcher Card Game, which saw the Warsaw-based group release two physical card sets for the Northern Realms and Monsters factions.
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CD Projekt’s 2022 Sustainability Report bundled with its latest financials includes a forward-looking statement that reveals more such products will hit the market in the future. The company highlightedThe WitcherandCyberpunk 2077as the cornerstones of its recent intellectual property investments, positing that both IPs will continue being developed beyond the video game sphere. That might not happen in the immediate future, however, with CD Projekt specifically framing this strategy as part of its long-term plans.
However, the rising number of the company’s non-gaming products have already been signaling such a strategic shift in recent times. After all, it was less than a year ago that the officialCyberpunk 2077board game blew through its Kickstarter funding goalwithin hours of debuting on the platform, eventually raising nearly $900,000 during its month-long campaign. In a recent update, CD Projekt said it is on course to start shipping the board game to over 6,300 backers in July 2023.
This impressive crowdfunding feat was followed by an even bigger non-gaming success in the form ofCyberpunk: Edgerunners, a 10-episode anime based onCyberpunk 2077that hit Netflix in September 2022, debuting to critical acclaim and fan adoration. The positive buzz stemming from this Studio Trigger production was so prevalent thatCyberpunk 2077’scomeback owes a lot toEdgerunnersnowadays.
CD Projekt’s newly confirmed diversification plans were hence likely emboldened by this string of success stories stemming from its IP development efforts beyond video games. And while such undertakings could obviously result in more major revenue avenues in the future, that’s currently only a secondary benefit for the European gaming giant. Namely, the wording of its latest forward-looking statements suggests that CD Projekt is presently primarily pursuing non-gaming ventures in order to procure high-quality content marketing for its growing game portfolio.
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